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E3 was created by exhibiting experts with over 90 years of combined experience. Evaluation teams are hand picked, trained  and led by experienced tradeshow industry experts, dedicated to helping exhibitors and show organizers improve the ROI and exhibit hall experience.

Lead Evaluators

Jefferson Davis is a consultant, trainer, speaker, educator and author with 28 years exhibiting experience. Mr. Davis has executed exhibits at over 200 tradeshows and has developed, and now shares his practical, workable processes that address critical exhibiting success factors. Show organizers and exhibitors of all sizes, in all industries, utilize Mr. Davis’s experience and knowledge to help exhibitors improve their exhibit program to gain maximum ROI and provide more valuable experience for show attendees.

Judi Baker-Neufeld is Founder/President of TradeShows Plus!, a strategic marketing and creative resource for exhibitors who need to achieve business objectives, develop focused ideas and improve implementation and/or results for their tradeshow and event participation. TSP is instrumental in not only planning but also executing strategic and creative programs for improved results.

Bob Milam aka Trade Show Bob, a 20 year industry veteran, is among the best-known brands in the trade show and exhibiting industry. Bob is an industry expert who regularly teaches and advises clients on the best practices in trade show marketing. As a past winner of Exhibitor Magazine’s All Star Award, Bob knows a thing or two about boosting exhibitors’ performance. He has produced winning exhibit campaigns and participated in numerous trade shows in diverse industries. Bob currently authors the award winning blog hosted by Exhibitor Magazine titled “Trade Show Bob”. Bob loves to see companies’ exhibit programs blossom under industry best practices and innovative ideas he brings to each assignment.

Team EvaluatorsLisa Goodman is an industrial designer with 27 years of experience in product design and exhibit development. She utilizes her skills in space planning, exhibit construction, and finish application combined with her attention to detail to advise exhibitors in varied industries on how to improve their exhibit design and overall effectiveness, and achieve better results through their tradeshow marketing. Ms. Goodman shares her experience in design as an educator, contributing writer for industry publications, and visiting design critic for many leading design schools.  Christine Christman has worked in the trade show industry since 1981. As the first staff writer for Exhibitor Magazine she helped develop the research standards and editorial format that is still in use today. Christine has published hundreds of articles and three books on trade show marketing, The Handbook of Trade Show Marketing, a collection of articles published by Exhibtor Magazine, The Guide to Successful Exhibiting a self-study course published by Skyline Displays anf The Complete Handbook of Profitable Trade Show Show Exhibiting published by Prentice Hall. Christine also worked as a consultant with Communique Exhibitor Education where she trained exhibit staff and wrote award winning manuals for Fortune 500 companies such as IBM, US West Communications, and Eli Lilly Pharmaceuticals. Christine helped to develop the Exhibitor Show CTSM program and worked as its executive director until10 years ago when she took a break from the industry to work on her MA in English.Katherine Chestnut-Klang is a Diamond Level Certified Trade Show Marketer (CTSM).Rebecca HallDiedre Junta